Important Content Update: 
I just added 3 powerful word for word scripts in the Resources section.
  • How to respond to "Dad just wanted to be cremated"
  • The 90/10 Script - how to explain that most of what you do is for the family
  • The Focus on Life Script - Helps the family handle the painful question..."What happened?"
If you have any of these owe it to yourself to learn our business growth strategies

Price shoppers...

Caller: "How much is a cremation?"
You:......(what you say next will make or break your business)

Flat or declining revenue....

Learn my proven 6 step process for reversing the trend and growing your funeral home revenues...

Discount competitors...

If you have a discount cremation or burial service in your market, you need to learn how to respond or they will hurt your business...

Corporate competitors

Taking on big corporate competitors can be really expensive if you do it wrong...
What clients have to say about our strategies...
“John Callaghan is more than a marketer. He has his finger of the pulse of funeral service nationally and will help raise the standard of excellence. The great Peter Drucker says that business has only two functions marketing and innovation. John Callaghan will help you with both. Guaranteed!”

Stephen Aldridge , Stanly Funeral & Cremation Care
“After months of my son attempting to convince me that our business could benefit from a different outlook on things like, social media and marketing, I interviewed and began working closely with John Callaghan in August of 2015. 

John took the time to complete an in-depth analysis of our business and came up with several cutting-edge recommendations and worked with us every step of the way to implement them effectively and quickly. 

The result……. 2016 was our best year ever and not by a little, by a lot. I know that we have a much better outlook now on this rapidly changing industry and are positioned for even more growth. I strongly recommend John and his team. Want more details?  Call me anytime!”

Garrett Casey Sr., Casey’s Eastside Memorial, Waterbury CT
“John has excellent insight into the problems faced by the vast majority of funeral home owners and more importantly…he knows exactly how to fix the problems. We have implemented his recommendations at Bartolomeo & Perotto Funeral Home and business has never been better”

Dave Perotto, Bartolomeo & Perotto Funeral Home
"We studied the Team Training material and found is extremely helpful. It gave us new insights into how families have changed and how we can grow our funeral home by meeting their needs. 

I highly recommend this training!"

Kevin Marsh, Madison Chapel Funeral Home
"We have been using John's Team Training materials for 3 years. It's excellent content and I now require all new employees to go through the training. 

I highly recommend this for funeral homes of all sizes." 

John Moles, Moles Farewell Tributes, Bellingham WA
DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising for over 20 years, and have an established following as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT JOIN FUNERALBUSINESSBUILDERS.COM

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