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Grow Your Funeral Home Business

With help from the funeral industry's top
experience marketing expert.

Meet John Callaghan - Your Funeral Business Builder

John Callaghan
Author - Speaker - Experience Marketing Consultant

I know that you want to have a successful funeral home business. In order to do that, you need fewer direction cremations and more families having a full-service funeral.

The problem is that you struggle to communicate the value of a funeral and families just don’t seem to “get it” these days. You’re worried that the trend is in the wrong direction and you need to turn things around soon.

I understand it’s frustrating to have a sincere desire to help families but they won’t accept your help. I’ve spent years helping funeral home owners reverse this trend by creating and marketing new experience options for families who do not want a traditional funeral.

Remember, just because the family doesn’t want a traditional funeral doesn’t mean they don’t want anything. It means you need to have something else to offer them. I help you fill that need.

Client Testimonial - Garrett Casey Sr.

Transforming the Funeral Experience - The Ultimate Growth Secret

The Experience Economy
From the book "The Experience Economy" by Pine & Gilmore
My most successful funeral home clients have a secret...

They are not funeral service providers. They are funeral experience providers.

They don't worry about helping families understand the value of a funeral. Instead, they provide funeral experiences that today's families value.

Your families receive more value and your business grows. It's that simple.

Not sure what this means? That's ok, I'm an expert in creating, packaging, and marketing funeral experiences. I'll guide you through the transformation.

The Funeral Business Builder Formula

Learn + Create + Package + Market = Grow!!!

The Experience Economy


The first step is to make sure that you and your team understand the Experience Economy and how it applies to funeral experiences


If you have already created a superior funeral experience, you're off to a great start. If not, we'll help you create an experience that today's families value.


Once you have created a new funeral experience, the next step is to package it up so that families will instantly see the value.


The last step is to market your new experience using a combination of digital and traditional marketing strategies.

3 Easy Steps to Grow Your Funeral Home Business

1) Free Phone Consultation

We will discuss the current state of your business, the challenges you're facing, and your business goals. I will explain how we help our clients grow and you can decide if we're a good fit. Sound good?

2) Become a Client

Every client relationship is a little bit different depending upon which problem we need to solve at the time. In general, I help you understand, create, package, and market funeral experiences that today's families value.

3) Live Your Dream Life

What would you do if your funeral home business was generating massive amounts of profit? Sell it? Franchise it? Install a leadership team so you can travel the world? The choice is yours!

More Client Feedback

“John Callaghan is more than a marketer. He has his finger on the pulse of funeral trends nationally and will help your firm raise the standard of excellence.

The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed!”

Stephen Aldridge. Stanly Funeral & Cremation Care, Albemarle NC


“John, you have doubled our pure at-need calls. You’ve done a great job!”

David Shipper, Indiana Memorial Group, Evansville IN


What impressed us most were his communication skills, both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way.

Paolo Bassi, Kane & Fetterly Funeral Home, Montreal QC

Full Disclosure: Working with me is NOT for everyone

If you are looking to sell your business in the next year, we’re not a good fit.

The marketing strategies we are going to develop and implement will take time to bear fruit. Sometimes there is a quick jump, but typically you will see a small increase in year one and a bigger bump in years two and three.

If you are looking to sell in the next year, you will not have received the full benefit of our time together, and you will probably sell for less than you are worth.

If you are a good manager, we might be a good fit.

To be quite transparent…. I hate managing people. Don’t get me wrong, I’m good at it, but I just don’t enjoy it. Plus, I’ve reached a point in my career where I don’t have to do things I don’t want to do.

I am a strategic thinker. My most successful clients have been good managers who do a great job managing their team and implementing our strategies. If that’s not you, then you need to have a strong team manager who can manage the implementation for us.

We create the strategy + you manage the implementation = your business grows. That’s the formula.

If you want to participate in the growth process, we might be a good fit.

My approach to developing a growth strategy is a collaborative process. There is a reason you are already successful. My job is to uncover that reason, package it properly, and use innovative marketing strategies to bring more families to your door. But I cannot do it alone!

If you have invested money in marketing with no ROI, we might be a good fit. 

All of my successful clients have been around the block a few times. They’ve made the rounds at NFDA and ICCFA, met marketing vendors, tried out a few, and have nothing to show for it except a nice logo and some TV commercials.

Here’s a dirty little marketing secret…the strategies XYZ Marketing advocates are great for billion-dollar corporations with massive budgets, but they are completely wrong for the typical funeral home or cemetery.

I apply strategies that are appropriate for your size of business and generate bottom-line results.

If you are looking for someone with a magic wand, we might be a good fit.

True story…one of my clients told me that his wife referred to me as “the wizard”. She didn’t know what we did together, but I waved my magic wand and all of a sudden, the funeral home was VERY busy.

As much as I’d like it…I’m not a wizard, although I am a big Lord of the Rings fan and Gandolf is THE MAN.

The reality is that I have spent the last 25 years immersed in the constantly changing world of marketing. Most funeral home or cemetery owners dabble in marketing when time permits, I study this stuff constantly (as my wife will attest to).

But I don’t just study funeral home marketing; I study all styles of marketing and most importantly, consumer preferences. Borrowing proven concepts from other industries and applying them to your funeral business, that's when the magic happens.

If you are looking for a strategic partner willing to put skin in the game, we might be a good fit.

More transparency…I’m expensive. I have had many clients tell me that they’ve never paid my kind of consulting fees.

But I’m also willing to “put my money where my mouth is”.

If we have spent some time working together and it seems like a good fit, I am open to trading part of my monthly retainer for a piece of the future revenues. Try calling XYZ Marketing and ask if they will make the same deal...

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