Marketing & Business Building Consulting 
for Funeral Home Owners

Meet John Callaghan - Your Funeral Business Builder

John Callaghan
Author - Speaker - Business Growth Consultant

I know that you want to have a successful funeral home business. In order to do that, you need fewer direction cremations and more families having a full-service funeral.

I understand it’s frustrating to have a sincere desire to help families but they won’t accept your help. I’ve spent years helping funeral home owners reverse this trend by creating and implementing growth strategies that increase both call volume and revenue per call.

Most funeral home owners struggle to grow their businesses. The personalized Strategic Growth Plans I have created have helped clients double their revenue in as little as 24 months by serving the emerging Baby Boomer market. 
I help funeral home owners become funeral business builders so they can win more calls, serve more families, and grow their businesses.

Client Testimonial - Garrett Casey Sr.

Full Disclosure: Working with me is NOT for everyone

If you are looking to sell your business in the next year, we’re not a good fit.

The marketing strategies we are going to develop and implement will take time to bear fruit. Sometimes there is a quick jump, but typically you will see a small increase in year one and a bigger bump in years two and three.

If you are looking to sell in the next year, you will not have received the full benefit of our time together, and you will probably sell for less than you are worth.

If you want to participate in the growth process, we might be a good fit.

My approach to developing a growth strategy is a collaborative process. There is a reason you are already successful. My job is to uncover that reason, package it properly, and use innovative marketing strategies to bring more families to your door. But I cannot do it alone!

If you have invested money in marketing with no ROI, we might be a good fit. 

All of my successful clients have been around the block a few times. They’ve made the rounds at NFDA and ICCFA, met marketing vendors, tried out a few, and have nothing to show for it except a nice logo and some TV commercials.

Here’s a dirty little marketing secret…the strategies XYZ Marketing advocates are great for billion-dollar corporations with massive budgets, but they are completely wrong for the typical funeral home or cemetery.

I apply strategies that are appropriate for your size of business and generate bottom-line results.

If you are looking for someone with a magic wand, we might be a good fit.

True story…one of my clients told me that his wife referred to me as “the wizard”. She didn’t know what we did together, but I waved my magic wand and all of a sudden, the funeral home was VERY busy.

As much as I’d like it…I’m not a wizard, although I am a big Lord of the Rings fan and Gandolf is THE MAN.

The reality is that I have spent the last 25 years immersed in the constantly changing world of marketing. Most funeral home or cemetery owners dabble in marketing when time permits, I study this stuff constantly (as my wife will attest to).

But I don’t just study funeral home marketing; I study all styles of marketing and most importantly, consumer preferences. Borrowing proven concepts from other industries and applying them to your funeral business, that's when the magic happens.

If you are looking for a strategic partner willing to put skin in the game, we might be a good fit.

More transparency…I’m expensive. I have had many clients tell me that they’ve never paid my kind of consulting fees.

But I’m also willing to “put my money where my mouth is”.

If we have spent some time working together and it seems like a good fit, I am open to trading part of my monthly retainer for a piece of the future revenues. Try calling XYZ Marketing and ask if they will make the same deal...

More Client Feedback

“John Callaghan is more than a marketer. He has his finger on the pulse of funeral trends nationally and will help your firm raise the standard of excellence.

The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed!”

Stephen Aldridge. Stanly Funeral & Cremation Care, Albemarle NC


“John, you have doubled our pure at-need calls. You’ve done a great job!”

David Shipper, Indiana Memorial Group, Evansville IN


What impressed us most were his communication skills, both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way.

Paolo Bassi, Kane & Fetterly Funeral Home, Montreal QC

Claim Your Copy of my New Free 10-Step Checklist

How to Grow a Great Funeral Home Business
Most funeral home owners want to grow their business but are unsure where to focus their efforts.

The answer is in my new report, "How to Grow a Great Funeral Home Business - the 10-step checklist". 

By the time you check off everything on this list, you’ll have:
  • More preneed leads
  • Consistent revenue (no more feast or famine cycles)
  • Families who truly appreciate what you do
  • ​Competitors who wonder what you’re up to
  • ​A restored position in the community
Add your contact information below, and the report will be delivered to your email inbox in just a few minutes.

How I help your business grow

Initial Strategic

I will provide a high level analysis of your business, your market, and your competition to determine if there is an opportunity for grow.

Strategic Growth Planning 

In the Strategic Growth Planning Project, I work one-on-one with you and your leadership team to develop a plan tailored to your business. 

The process takes 30 to 60 days and will include at least one onsite visit. At the end, you will finally have a clear action plan you can follow to take your business to the next level.

Private Strategic Advisor 
Client (Exclusive)

I will personally guide you through the process of taking your business to the next level. We will begin by creating a customized Strategic Growth Plan and then spend the rest of the year implementing and fine-tuning our plan. 

This is an exclusive relationship and I only work with one owner per market.

3 Easy Steps to Grow Your Funeral Home Business

1) Free Zoom Consultation

We will discuss the current state of your business, the challenges you're facing, and your business goals. I will explain how we help our clients grow and you can decide if we're a good fit. Sound good?

2) Become a Client

Every client relationship is a little bit different depending upon which problem we need to solve first. After our Zoom consultation, I will further analyze your situation and recommend the best starting point for you.

3) Live Your Dream Life

What would you do if your funeral home business was generating massive amounts of profit? Sell it? Franchise it? Install a leadership team so you can travel the world? The choice is yours!

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